We have all heard the saying “build a better mousetrap and the world will beat a path to your door” but is it true in today’s internet world of unlimited choices and easy access to anywhere in the world? Dealing with the issue of how buyers will find you is almost more critical than the services or product you offer. If you would like some tips on how to get found more often then listen to this podcast from The Coaching Perspective Radio Show on 10/20 on OCTalkRadio.net

Resources:
The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand