Strategic Storytelling That Drives Your Client’s Actions with Doug Gfeller, MCC

Listen as we discuss how to create strategic stories that will drive your clients and prospect’s actions and behaviors. The challenge is always how to get someone to buy your product or services and how to explain what it does for them. You can try facts, features and benefits but when you are done talking they will not have remembered a word you said. The key is building a personal story around your own experiences complete with suspense, emotions and even conflict. We all remember a good story! We will show you how to build the basic story that you are going to tell every time you have a new potential customer and every time someone asks what you do for a living.

Recorded live on The Coaching Perspective Radio Show on November 5, 2015  on

Resource: “TED Talks Storytelling” by Akash Karia